Privacy Statement KSA

We believe it is important that you understand how we process your personal data. For this reason, we ask you to read the text below carefully as it contains important information about the RYOBI Tool website for the Kingdom of Saudi Arabia (“KSA”) (this/our “Site”) and the way in which we process your personal data. This Privacy Policy explains how we process the personal data of visitors to our Site, including those who contact us and those whose personal data we otherwise process in the course of our business. We will only process personal data in the ways described in this Privacy Policy and in ways that are consistent with our obligations and your rights under applicable data protection laws, including the Saudi Personal Data Protection Law (the “PDPL”) and its implementing regulations.

WHO WE ARE
Under applicable data protection laws, including the PDPL, the data controller (in other words, the organisation that determines how and for what purposes your personal data is processed) will be the KSA Distributor and/or the relevant group company or affiliate of Techtronic Industries EMEA Ltd (hereinafter referred to as “we”, “us”, “our”), depending on the processing activity concerned. RYOBI Tool is a trading name of Techtronic Industries UK Ltd and other members of the corporate group.
Controller and distributor roles. We operate in KSA through Khusheim Company for Industrial Equipment, with registration number 2050001717 and address, F44F+MCH, Khaleej Road, Ash Shati Ash Sharqi, Dammam 32413, Saudi Arabia (the “KSA Distributor”). Unless a separate written arrangement states otherwise, the KSA Distributor is responsible, as controller, for the personal data it collects and uses for local sales, delivery, installation, repairs, warranty administration, customer support, returns, local promotions, complaints and other distributor activities. The relevant TTI group company may act as a separate, independent controller for personal data it receives and determines how to use, including for product registration, warranty support, customer care, marketing preferences, group reporting, legal compliance, fraud prevention and the improvement of products and services. Where one party processes personal data on behalf of the other, the parties will define their respective controller, processor or independent-controller responsibilities.
Local notices. The KSA Distributor will provide notices at or before the point of collection of your personal data, setting out its identity and contact details, the personal data collected, the purposes of processing, whether providing your data is mandatory or optional and the consequences of not providing it, the categories of recipients, the retention criteria, your rights and request channels, cross-border transfer details, security measures, breach handling and complaint routes. Local website, campaign, e-commerce, consumer, advertising, telecoms, electronic communications and online content notices will also be provided where relevant to the KSA activity.
We have included a list of the territories and the relevant data controllers in section 13 of this Privacy Policy – you can see it below, but if you are unsure who the controller is in relation to your data, please do not hesitate to contact us on the Privacy Web Form https://onetrust.com/https://privacyportal-eu.onetrust.com/webform/48244580-1b04-42d2-a5d2-e93dd03816d1/5d462cf5-4914-467e-855e-aee3e6b6a690(onetrust.com).

PERSONAL DATA WE MAY COLLECT ABOUT YOU AND HOW WE COLLECT IT
Personal data that you provide to us directly.
Ways you may provide us with data
This is personal data about you that you provide to us, which may be done in a variety of ways, including by leaving a product review on our Site, providing product recommendations through video and/or on our Site for marketing use, requesting that we provide you with products and services and your use of them, subscribing to our newsletter, corresponding with us by email, phone or SMS or if you mention or interact with us on social media (for example by mentioning/tagging us or by contacting us directly).
This also includes personal data that you provide when you enter one of our competitions or promotions, if you complete one of our customer satisfaction surveys, when you provide us with feedback about our tools and equipment or leave a review on our Site (or otherwise), search for a product on our Site, report a problem with our Site or tools and equipment or otherwise provide us with any personal data. In each case where such an opportunity exists, we will provide you with a separate Privacy Policy describing the ways in which your data will be processed.
We also collect personal data through our privacy web form Privacy web form (onetrust.com)
What data may be included?
The personal data you provide to us may include, but is not limited to: your name, email address, social media handle and personal data on your social media account, opinions about our products (including complaints and reviews).

Personal data about you that we collect or generate.
When you visit our Site or contact us, we may collect, store and use certain personal information about you.
This personal information may include: technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, device types, operating system, time and date of consent and platform, and any telephone number used to call our customer service number.
It may also include information about your visit to our Site, including the full Uniform Resource Locators (URL), the clickstream to, through and from our Site (including date and time), the products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouseovers), and the methods used to browse our Site.
We use this information to administer our Site and for internal operations, including troubleshooting, data analysis, testing, surveys, statistical purposes and research, as well as to monitor illegal activities. We reserve the right to check these log files and data retrospectively if there is a reasonable suspicion of illegal activity based on specific indications. We protect your interests by anonymising your IP address when recording so that it cannot be identified.
Personal data we receive from other sources.
We may sometimes receive personal data about you from other sources, for example if you use one of the other websites we operate or other services we provide as part of our corporate group. We may also sometimes process your personal data if we have identified and/or are notified by a third-party partner that you may be infringing our intellectual property rights. Where this will not affect our investigation, we will notify you when we receive personal data about you from other sources, as well as the purposes for which we intend to use that personal data and the lawful basis for such processing.

Influencers
If you provide services for us as an influencer, in addition to the terms agreed with you, we will collect and process certain personal data directly from you. This may include: your name, address, telephone number (including mobile number), email address, social media username, as well as personal data from your social media profiles.

HOW WE PROCESS YOUR PERSONAL DATA AND WHAT ARE THE GROUNDS FOR DOING SO
When we process your personal data, we must ensure that we have a valid legal basis (or “legitimate basis”) for that data processing. Below we have described the ways in which we process your data and the relevant legal basis.
Under the PDPL, where we rely on your consent as the lawful basis for processing we will obtain your explicit, opt-in consent before processing, keep a record of that consent, and allow you to withdraw it at any time. The relevant controller will identify and document an appropriate lawful basis for each processing activity. Where we or the KSA Distributor use analytics, profiling, personalisation, product recommendations, customer support tools, advertising measurement or AI-assisted tools, we will do so on an appropriate lawful basis or with consent where required, and we will not make decisions based solely on automated processing (including profiling) that produce legal or similarly significant effects concerning you unless permitted by applicable law and subject to appropriate safeguards.

How and why we use your personal data	What is the legal basis for us to process your personal data?
To measure the satisfaction of visitors to our Site and our customers and to provide customer services (including troubleshooting issues related to tools and equipment you have purchased from us, or when you ask us questions by email, phone or on social media).	In some cases, we rely on our legitimate interests as a business (for example, it is in our interest to measure customer satisfaction and resolve customer issues). When we rely on a legitimate interest, we always ensure that we strike a balance between that interest and your rights.
To send you newsletters, current news, information about new products or services that we think will be interesting to you, to send you other promotional and marketing information.	Unless we are contacting you for business purposes, we will only use your personal information to send you electronic marketing communications if we have your consent to do so. We will always ask for your consent before providing your personal information to third parties for their own marketing purposes. You can change your preferences or opt out of marketing communications by using the unsubscribe links in our marketing communications, or by submitting a request to the Privacy Web Form (onetrust.com).
To measure or understand the effectiveness of the advertisements we serve to you.
To conduct market research and other similar surveys.
To provide your personal data to selected third parties who may contact you for their own marketing purposes.
To use for our own advertising purposes the reviews, comments and feedback that you leave on our Site or provide to us. We may use a review, comment or feedback that you submit in our advertising campaigns, such as in our email marketing activities or on our Site.	We have a legitimate interest in promoting our own products and services and in using the reviews, comments and feedback you provide to us for this purpose. When we rely on legitimate interests, we always ensure that we balance those interests with your rights.
To learn more about our Site visitors and our customer base as a whole (and not to learn more about you as an individual), to ensure that the products and services we offer are most likely to be of interest to our Site visitors and customers. We may use cookies for this purpose.	We have a legitimate interest in ensuring that we provide you with the information we believe is most relevant to you. When we rely on legitimate interests, we always ensure that we strike a balance between those interests and your rights. We will not place cookies on your device unless you have given your consent to do so (except for those that are strictly necessary). For information on how we use cookies, please see our KSA Cookie Policy: [https://ae.ryobitools.eu/footer-links-ar/cookie-statement-ksa/] .
For administrative or commercial purposes, when you contact us for a specific reason other than those described above, such as to report problems with our Site. If you are an influencer, we will use your personal data to fulfil our obligations arising from any contract with you, as well as to provide you with the information and products necessary to provide the services to us.	We have a legitimate interest in responding to a contact made by you for the purposes of administering our business. When we rely on legitimate interests, we always ensure that we strike a balance between those interests and your rights. We rely on our contractual relationship with you as the legal basis for collecting and processing your personal data in connection with the services you provide to us.

COOKIES
Our Site uses cookies to distinguish you from other users of our Site. This helps us provide you with a good experience when you browse our Site and allows us to improve both it and our services.
We also place tracking cookies in our marketing emails as this helps us improve our marketing activities - for example, these cookies allow us to see how many people open our emails, what time of day they open them and whether they click on the information contained in them.
For detailed information about the cookies we use and the purposes for which we use them, please see our KSA Cookie Policy: [https://ae.ryobitools.eu/footer-links-ar/cookie-statement-ksa/].
For the Saudi market, no advertising cookies, pixels, tags, retargeting tools or other third-party tracking technologies will be added, changed or activated without prior approval, appropriate notice and any required prior consent. Non-essential analytics, functionality, targeting, advertising, profiling and similar tracking technologies will be configured to obtain any required consent, record your preferences and allow you to withdraw or change your preferences easily. Marketing communications, advertising content and promotions will comply with applicable KSA requirements relating to e-commerce, consumer protection, advertising, telecoms, electronic communications and online content.

SECURITY
We take the security of your personal data very seriously and have implemented physical, technical, operational and administrative strategies and measures to protect your personal data from unauthorised access, use and disclosure, as required by law and in accordance with accepted good industry practices. We will always monitor this to ensure that the measures we have implemented are up to date.
Unfortunately (as you may already know), the transmission of information over the Internet is not completely secure. Although we make every effort to protect your personal data, we cannot guarantee the security of your data transmitted through our Site; any transmission is at your own risk.
We, the KSA Distributor and relevant service providers use Site logs, security tools and fraud detection processes to protect the Site and local channels, to investigate suspected misuse and to comply with applicable cybercrime and cybersecurity obligations. Where a personal data breach occurs, we will handle it in accordance with the PDPL, including notifying the competent Saudi authority and affected individuals where and as required.

HOW WE SHARE YOUR PERSONAL DATA
Our corporate group:
RYOBI is one of the brands that are part of the TTI group of companies. You can find out more about the other brands in our group here.
We may share your personal data with other companies in our corporate group for the purposes of administering our relationship with you.
We rely on our legitimate interests for this purpose.
Our group companies are located around the world (including Hong Kong and the USA) and this may result in your personal data being transferred outside the Kingdom of Saudi Arabia (as discussed in more detail in the section “Where your personal data may be processed” below).
When we transfer your personal data between companies in the TTI group, we always implement appropriate safeguards to protect your personal data as required by the PDPL, which may include standard contractual clauses, binding corporate rules or transfer to a recipient holding an appropriate certificate of accreditation, together with any transfer assessment required under applicable KSA law.
Third-party suppliers and service providers involved in our contractual relationship with you:
Like most commercial companies, we work with suppliers and service providers in the course of our daily business. Some of these trusted providers will process your personal data on our behalf and provide us with services such as website hosting and delivery fulfilment.
We will always require them to meet agreed standards for protecting your data and they will only be allowed to use the data to provide services to us and not for their own commercial purposes. If any of these providers are based outside the Kingdom of Saudi Arabia (i.e. in a territory where local laws may not provide the same level of protection for your data), we will implement safeguards to ensure that your personal data is protected in accordance with our obligations under the PDPL and applicable data protection law.
Other scenarios in which we may share your personal data:
with our professional advisors, including tax, legal and other corporate advisors, who provide professional services to us and the corporate group as a whole where necessary to protect our legitimate interests. These advisors process your personal data in accordance with an agreement they have with us and under strict instructions, to the extent necessary to carry out the activities for which they are engaged;
to providers of analytical services or search engines, including Google, which allow us to optimise and improve the quality of browsing on our Site (for more information about the use of cookies and similar technologies, please see our KSA Cookie Policy:
[https://ae.ryobitools.eu/footer-links-ar/cookie-statement-ksa/]
with regulators, law enforcement and anti-fraud agencies, as well as our legal advisors, courts, the police and other authorised enforcement authorities for the purposes of investigations of actual or suspected criminal activity, as well as other regulatory or legal matters, etc.
In the event that we are considering the sale or purchase of a business or assets, we will provide your personal data to any potential seller or buyer of such business or assets.
in the event of insolvency (e.g. compulsory administrative measures or liquidation).
if we, or substantially all of our assets, are acquired by a third party, in which case the personal data we hold about our members and customers will constitute one of the transferred assets.
to fulfil or enforce the terms of purchase, the KSA Terms of Use or other general terms and conditions governing our relationship.
to protect the rights, property, or safety of our employees, customers, or others. This includes sharing personal information with other companies and organisations (including, without limitation, local police or other local law enforcement agencies) for purposes related to employee and customer safety, crime prevention, fraud protection, and credit risk reduction.
if we are under a duty to provide or share your personal data to comply with legal obligations or regulatory requirements, or for the prevention or detection of fraud or crime.
Where the KSA Distributor shares personal data with TTI group companies, service providers, retailers, repair centres, logistics providers, marketing and analytics providers, professional advisers, regulators, courts and law enforcement authorities, and where TTI receives personal data from the KSA Distributor, the parties will define their respective controller, processor or independent-controller responsibilities (including instructions, confidentiality, security, breach cooperation, retention, deletion and transfer obligations) and will keep records relating to notices, consents, marketing preferences, approvals, transfer assessments, incidents, requests and complaints.

WHERE YOUR PERSONAL DATA MAY BE PROCESSED
We may transfer your personal data outside the Kingdom of Saudi Arabia where local laws may not provide the same legal protection for your personal data as applies in KSA. Examples of when your personal data may be processed outside KSA include the purposes of providing support services. Similarly, some of our trusted third-party suppliers may transfer data outside KSA and in such cases we will implement appropriate safeguards to protect your personal data.
When we send (or allow a third party to send) your personal data outside KSA, we will ensure that we have taken steps to protect your data in accordance with the PDPL and its cross-border transfer requirements. Depending on the circumstances, this may include entering into standard contractual clauses, relying on binding corporate rules, transferring to a recipient that holds an appropriate certificate of accreditation, or relying on another transfer mechanism permitted under the PDPL. You can obtain a copy and/or further information about these measures by contacting the KSA Distributor or RYOBI as described in this Privacy Policy.

STORAGE OF YOUR INFORMATION
We will retain your personal data for as long as is necessary in connection with our relationship with you. This retention period may depend on whether you visit our Site and whether we need to retain your personal data to comply with applicable laws.
Where we use cookies or other technologies to process your personal data, we will retain such data for the periods described in our KSA Cookie Policy: [https://ae.ryobitools.eu/footer-links-ar/cookie-statement-ksa/].
Where we process your data for the purpose of sending newsletters, we will process your personal data for the period during which we have valid consent from you to receive such newsletters, and we will destroy all such data immediately after you withdraw your consent.

YOUR RIGHTS IN RELATION TO YOUR PERSONAL DATA
You have a number of rights in relation to your personal data as set out below.
If you wish to exercise any of these rights (or if you have any questions about this policy or how we use your data), please contact us at the following address: Privacy Web Form (onetrust.com) or write to us at the address set out below for the relevant data controller in section 13 of this Privacy Policy.

LAW	DESCRIPTION OF THE LAW
Information	Right to information regarding the processing of your personal data.
Access	Right to access the personal data we hold about you
Correction	The right to request that we correct inaccurate personal data we hold about you
Delete	The right to request that we erase the personal data we hold about you. This right only applies where (for example): we no longer need to use the personal data to achieve the purpose for which it was collected; or where you withdraw your consent if we are using your personal data based on your consent; or where you object to the way we process your data (in accordance with your right to object described below).
Restriction	In certain circumstances, you have the right to restrict our processing of the personal data we hold about you. This right only applies where (for example): you contest the accuracy of the personal data we hold; or if you would have the right to request that we erase the personal data but you would prefer that we restrict our processing of it instead; or if we no longer need the personal data to achieve the purpose for which it was collected but you require the data for purposes relating to legal claims.
Portability	Under certain circumstances, you have the right to receive the personal data you have provided to us in a structured, commonly used and machine-readable format. You also have the right to request that we transfer that personal data to another organisation at your request.
Objection	The right to object to our processing of personal data that we already hold where the processing of such data is necessary for the purposes of our legitimate interests, unless we can demonstrate a balanced legal justification for continuing to process the personal data which overrides your rights or where it is for the establishment, exercise or defence of legal claims.
Not to be subject to automated processing	Right not to be subject to a decision based solely on automated processes, including profiling, which produces legal effects concerning you or which similarly significantly affects you
Withdrawal of consent and objection to marketing	The right to withdraw your consent where we rely on it to use your personal data (for example, to provide you with marketing information about our services or products). You may object to direct marketing at any time.

THIRD-PARTY WEBSITES
Our Site may sometimes contain links to and from the websites of our retail partners, warranty registration partners, other business partner networks, advertisers and affiliates, or other websites, such as our Careers group page. From time to time, we may also include links to various social channels, such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and Google Maps.
If you follow a link to any of these websites, please note that they have their own privacy policies and that we are not responsible for those policies. Please check those policies before providing any personal information to those websites.
In some cases, our Site may include product videos demonstrating the functionality of our products. These videos are available on YouTube and are accessible on our Site through the use of the YouTube API service. When you click on these YouTube videos,
you agree to abide by YouTube's terms of use, which can be found here - (https://www.youtube.com/t/terms); and
You agree that your personal data will be processed by YouTube in accordance with Google's privacy policy, which can be found here - http://www.google.com/policies/privacy.

CHANGES TO OUR PRIVACY POLICY
We regularly review this Privacy Policy and will post any updates on this page. This Privacy Policy was last updated on [x] March 2026.

COMPLAINTS
We encourage you to contact us first if you have any questions, comments or concerns about how we handle your data (our contact details are set out in the next section). We will try to make things right.
However, if you are not satisfied with our handling of any of your requests in relation to your rights or concerns, you have the right to lodge a complaint with the competent Saudi data protection authority:
you http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080 may contact the Saudi Data & Artificial Intelligence Authority (SDAIA) (or such other competent Saudi authority responsible for supervising the PDPL from time to time), in accordance with applicable KSA law.
You may raise questions or requests about processing by the KSA Distributor on +966547333662. Questions or requests about processing by TTI may be submitted through the Privacy Web Form (onetrust.com).

DATA CONTROLLERS AND THEIR CONTACT DETAILS
Please direct your questions, comments and requests regarding this Privacy Policy and the personal data we process about you to the relevant “data controller” set out below, being the KSA Distributor or the relevant TTI group company. If you are unsure which data controller is responsible for your data, please do not hesitate to contact us via our Privacy Web Form, linked below.
by post: Data Information Manager, Techtronic Industries UK Ltd, Suite A, Second Floor, Marlow International, Parkway, Marlow, SL7 1YL, England;
Privacy Web Form (onetrust.com)

Region	Data Administrator	Management address	Contact details
Kingdom of Saudi Arabia	Khusheim Company for Industrial Equipment (the “KSA Distributor”) and the relevant Techtronic Industries (TTI) group company	F44F+MCH, Khaleej Road, Ash Shati Ash Sharqi, Dammam 32413, Saudi Arabia	Tel: +966547333662 Email: Privacy Web Form (onetrust.com)